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BRAND EXPERIENCE

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BRAND VIDEOS
MINI JOHN COOPER WORKS
CREATIVE & DIRECTION
BRAND VIDEO
Client: BMW MINI
Project: MINI JOHN COOPER WORKS
Location: Australia
Year: 2018

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For the launch of its racing legend, CA_ and its team braced themselves for an exciting ride together with the superstar Tang Wei. Aspiring to connect with the little racer inside each and everyone of us, CA_ channeled the breathtaking experience of driving and took it to a new level.




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As MINI itself named this car, the racing legend continues to live on and the exciting nature of driving and the thrill that accompanies it was felt by audiences all over China.

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