Together with CA x Pico TBA, we will strive to create a distinctive young texture for this press conference, and help the brand new lexus UX to present a wonderful scene. Lead guests to enjoy the big ideas poured into the new lexus UX, explore the small obsession running through every detail, make every effort for the ideal, freely come and go in the bustling city, taste the comfort after running and chasing the beautiful with all your strength. That's the way youth writes.
Mingle zone space concept: "UX compatible space"
Create an urban scene exclusive to the new lexus UX, and demonstrate the product power of the new lexus UX "cool in movement" with three major blocks.
[craftsmanship of big pattern and small details]
[the big dream, the small persistence, the surging performance]
[atmospheric field is sharp and fearless design]
Highlights of the press conference:
With the countdown of the light box on the top, the leading edge of the stage adopts the new lexus UX iconic through-through tailit design, which forms a complete picture frame with the stair screens on both sides, just like the new lexus UX driving to the city, presenting the big idea of UX to the new generation of urban exploration and enjoyment home skillfully. Guzheng, shakuhachi, Chinese drum, piano and cello, traditional and modern, bring intense and avant-garde conflict and collision, just like the spiritual pursuit of lexus YET compatibility.