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BRAND EXPERIENCE

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BRAND VIDEO
LYNK&CO 10EM-P TVC
Client: Lynk&Co
Project: Lynk&Co 10EM-P TVC
Location: Qingdao, China
Year: 2025

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Set off at dawn to unfold a new chapter of urban contrasting aesthetics.

Like the first ray of sunlight in the early morning, it penetrates tall buildings and streets, illuminating the imagination for a brand-new day. Where the eyes reach, beauty resides.

Amidst the refinement of details, one indulges in enjoyment; amid the mastery of all scenarios, one takes control with ease.


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Qingdao in July is wrapped in the sweltering heat of midsummer, making the shooting conditions extremely harsh — the outdoor temperature soars, the sunlight is dazzlingly bright, and the studio is stuffy and airless. However, these difficulties have never hindered the pace of progress, as the team adheres to their dedication to quality.

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In the end, after overcoming the challenges of high temperatures and tight schedules, CA_ and Lynk & Co 10 EM-P successfully captured the urban contrasting aesthetics through the lens. In the frames of "new life with the passage of time", there is not only the stunning charm of the vehicle, but also the strength of the team facing difficulties head-on, opening a new realm.

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