When CA_ joins hands with smart and Disney to launch the smart #1 x Disney series, we not only bring an innovative intelligent travel experience but also endow this vehicle with fairy-tale magic. Every design detail integrates Disney's wonderful elements with intelligent technology, creating a travel world full of fantasy and technology.
This is a fashion short film co-created for the collaboration between smart #1 and Mickey Mouse. We've built a magical inspiration block. Through four groups of characters in the block – the detail-obsessed trendsetter, modern family, stylish girlfriends, and individualistic electronic music creator – we illustrate their inspirational interactions with Smart #1's product features in unique ways. The inspiring art space design, coupled with the presence of Mickey and his friends, infuses the film with whimsical fun amid its fashion flair.
Finally, We ends the film with a dynamic, youthful and stylish music short video.
Ready to be agile and extraordinary with smart?
Let's embark on a Magic Ride!