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BRAND EXPERIENCE

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BRAND VIDEO
smart #5 x HENRY LIU
CREATIVE VIDEO
Client: smart
Project: smart #5 × Henry Creative Video
Location: Beijing, China
Year: 2024

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One car, one world,  that is the all-round elf No. 5. One person, one band, that is the music talent Henry Lau. What new spark of inspiration will their collaboration bring to us?


As smart's brand ambassador, Henry traveled through the wilderness of inspiration by experiencing the different functions of the #5, collecting musical sparks and completing a whimsical wilderness concert.

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Starting from the LED white booth where the advertisement was shot, Henry and the brand CMO unveiled the new #5 model and the brand's new slogan “open your mind”, and set off immediately to exploration.

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On the surface of the moon, Henry immersed himself in the luxury and comfort of #5. Accompanied by the dynamic melody of the theme song, he fully experienced the dynamic space of the big five-seater in the vast desert, and finally entered the fantasy forest to show the all-round genes and advanced intelligent driving of #5 both in the city and the wilderness.

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