At this press conference, Beautiful joined hands with Sonata to tell a story about "persistence and new life". As one of the most classic models of Beijing Hyundai, Sonata has been updated for 10 generations in 39 years, and now ushered in the 11th generation, which is the classic of the past and the prelude of the future, carrying the banner of the new benchmark of B-class aesthetics and breaking into the fierce B-class car market.

The whole conference started around the concept of solving the "rope" aesthetic new benchmark journey, starting from what kind of urban travel is needed in the new era, opening the entire unrope journey, integrating the shocking sound and photoelectric effect with the product point, bringing an immersive sensory show.

The opening countdown light show will all the audience into the departure of the scene, as the aesthetic manager of Ms. Qi Xiaohui personally elaborated Beijing modern for the new era of car building point of view, officially opened the first chapter: interstellar aesthetics to solve the "line" design aesthetics, double car debut, designers from South Korea debut to explain the "perceptual movement" design concept.

Then, a lush performance car show opened the curtain of the second chapter, performance experience officer Zhang Zhendong with sports dream interpretation "rope" performance aesthetics. In the third chapter, Ms. Song Yi, as an aesthetic ambassador, came to the scene and shared the intelligent aesthetics of the 11th generation Sonata. Finally, Qi Zong solved the new benchmark of value with a surprise price, so that the whole conference ended in a surging atmosphere.