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BRAND EXPERIENCE

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BRAND EVENTS
smart times 2023
Client: smart
Project: smart times 2023
Location: Suzhou, China
Year: 2023

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This time CA and smart get together again to celebrate,

smart times 2023, the "Super Bowl" of automotive circles,

In the name of inspiration, we open a new chapter of smart's traditional brand IP,

Bring together new fans and owners for the new smart, and create a new luxury inspired party exclusive to close friends.


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Meet with smart for love, create with inspiration,

With this understanding and insight into the original DNA of the brand,

Cross-boundary diversity, inspiration burst, to create a cohesive brand attitude of inspiration block;

Stars focus, release love, create a visual effect unparalleled inspiration show;

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They are the brand ambassador Henry Liu, who is known as the music talent, the cool hot female singer Lexie Liu, the handsome and elegant R&B signer Mika, and the super idol Li Yuchun. Together with 6,000 owners, witness inspiration and love.

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And eventually, we all together welcome the launch moment of the new #1 Editon version. 

Thanks for 65 days and 1560 hours of fine polishing together;

Let everyone involved also co-create their own smart times.


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