CA美好

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BRAND EVENTS

SMART#1 ASIAN LAUNCH EVENT

Client: Smart
Project: Smart#1 Asian launch event
Location: Beijing, China
Year: 2022

A pure electric journey to explore new luxury,

A new car launch from love,

And a "beautiful" live broadcast of "undefined";

CA decrypted the inspiration source code of the all-new smart#1 Asian launch event!

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We,

#Created a topic #@ smart

Infinite inspiration, tomorrow is not defined,

Inspired by love,

Breaking the boundary between reality and the future,

Create novelty, meet challenges,

Tomorrow is not defined!

We,

#Told a story #@ tomorrow's urban city close friend

Inspiration opening, fashion collision between trendy avant-garde and future stage;

From the global design of Mercedes Benz, love, purity and surprise, and open a new luxury aesthetics;

Smart#1 omni-directional product interpretation, in each car scene, you can feel the inspiration moment of tomorrow's urban close friends;

#1 the No. 1 close friend program, become #1 the No. 1 close friend of, and start the undefined journey of tomorrow.

We, #Here comes a new attempt #@ beautiful person In the era of epidemic, conditions are limited and hands and feet are tied, But even if we are shackled, we still have to dance. The reality is cold, but the heart to "tomorrow's urban close friend" remains unchanged forever; Cross time and space production, Creativity, production and shooting, spanning three places around the world, Everything is to give smart a whole life and add drama to urban close friends; Race against time, It took 29 days from offline activities to online release, and the production cycle was 12 days and 8 hours. Smart is very happy, we are very satisfied!

Finally, pay tribute to everyone under the epidemic,

Especially thanks to the small partners of smart brand for their trust and freedom

And all the friends involved in the production of clothing, cosmetics,  photography, lighting, sound, production team, vehicles, logistic, etc

Thank the super team for completing the challenge in such a tight time;

Thank you for your professionalism and love, and thank everyone who is beautiful!