Following the successful release of the Lynk & Co 02 launch video by CA_, the lifestyle and mobility brand, commissioned CA_ to develop and produce the launch video for its new sports car inspired 03. With the model about to be launched in Tokyo on the Fuji Speedway, CA_ decided to take this racing car to the next level by creating a story of friendship, teamwork and exciting adventure as 4 friends go on a mini-journey.

The 03 is discovered at a port by an unwitting protagonist who enlists the help of his friends to prepare for a race on the Fuji Speedway. With the 03 and their master plan in place, the friends have what they need to win the race. The launch video, released across all major social media platforms and played in cinemas across China, received a great reception.