Performance Is An Attitude！

Performance it does not longer mean purely mechanical performance, nor pure horsepower, neither maximum speed and acceleration, what Audi RS has redefined high-performance into a lifestyle choice.

Last October, at Zhejiang International Circuit, CA_ designed and created a new "attitude integrated into a daily lifestyle" for Audi. The launch was released in both formats: online and offline so all the Audi fans could follow it. At the launch, the new RS brand ambassador, Dili Reba, together with RS car owners could enjoy the “speed and passion" of this brand new car.

This time CA_ not only counted with celebrities, but also real car owners’ creative footage as well as post-credits to create a progressive and uninterrupted emission in all social channels. The total number of followers on Weibo platform reached 608 million, and the number comments and engagement exceeded 11.38 million.