As a new brand in the market, Voyah believed in CA_ as their creative partner to make the most of the brand. From the positioning of the to the development of the brand values, philosophy and vision linked to the brand target users, CA_, once again, joined its forces to help this new concept car to get into the market in the finest way. 

CA_ also developed a whole new market communications program and its content which was the pinpoint for the brand to show its users that Voyah i-Land is their next luxury smart car.