Based on the long-term cooperation, after the first NIO day in 2017, CA_ once again joined the NIO day 2019 to create a comprehensive upgrade of NIO brand to enhance users’ sense of ownership. After two years of grand gathering for users, the NIO Day is continuous development and growth.
In the following process, users took part into MC interview, mini movie shooting and chorus performance production with the creative team. At last, the atmosphere reached the climax with the performance by G.E.M., the pop music diva.