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BRAND EXPERIENCE

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BRAND EVENTS
NIO DAY 2019
Client: NIO
Project: NIO DAY 2019
Location: Shenzhen, China
Year: 2019

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Based on the long-term cooperation, after the first NIO day in 2017, CA_ once again joined the NIO day 2019 to create a comprehensive upgrade of NIO brand to enhance users’ sense of ownership. After two years of grand gathering for users, the NIO Day is continuous development and growth.

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This time NIO Day was scheduled to be held in Shenzhen and lived broadcast online by Tencent video platform. More than 8000 NIO users from different provinces and regions of China spontaneously arrived at the scene to join the wonderful opening song which is performed by the famous band The LifeJourney.

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In the following process, users took part into MC interview, mini movie shooting and chorus performance production with the creative team. At last, the atmosphere reached the climax with the performance by G.E.M., the pop music diva.


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