In August of 2019, CA was invited by BMW China to participate in the launch of the new flagship sedan, The 8, with a period of one month. With the "unique realm above realm" as the creative concept, our creative team leveraged CNC technology in the creation of multimedia content. The event incorporated CNC laser, CNC rainfall, sophisticated lighting, and an artistic metalic sphere with a diameter of nearly 7 meters which was the main visual focus of the event.
With a complete multi-media experience, the audience's multi-dimensional senses were fully opened to create a super-sensory feast. Towards the end of the event, the metallic sphere, through the use of projections, transformed into the pupil of an eye, with dazzling lasers, and evolved into a universe opening up. Two hundred guests welcomed and witnessed the dazzling launch of the brand new BMW THE 8.
