CA_ helped Lynk & Co open the next chapter in the brands super-fast-moving story with the launch of their high speed performance sedan, 03, at an immersive and excitement filled event at Japan’s world famous Fuji Speedway. A specially designed Japanese metropolis set the stage for the launch, and the event brought to life the dynamic and bold nature of the 03 with a thrilling high-speed car chase on the prestigious racing circuit,  followed by a spectacular car and helicopter stunt show. 

Several of the world’s top racing stars, including Thed Bjork and Nanami Tsukamoto, took part in the show, while a fashion show reflected the brand philosophy and spirit of the car with contemporary and modern pieces. The launch received a great response from media, brand friends and guests alike.