Lynk & Co is not only a revolutionary car brand but also a lifestyle brand. For the launch of their second SUV, 02, CA_ was commissioned to develop the launch concept and direct their grand Spring-Summer event in Zhangjiakou, China, the birth place of the car.

CA_ created an experience that allowed customers to immerse themselves in the Lynk & Co philosophy by putting on a thrilling show combining fashion, music and a high-speed car show.  CA_ developed a combination of interactive exhibits and lighting design that highlighted the lifestyle aspect of the brand along with the product. The event was a night to remember.