Nothing but a spectacularly high-tech launch would have done the job for the launch of the Audi A6L. CA_ were invited by the Chinese event agency FF (Extraordinary Group) to be the show director team in putting together a highly interactive and immersive show for the launch of this future-orientated and intelligent flagship model. A 180m long LED screen ran along the entire parameters of the launch area immersing the audience with impactful content and took them on a journey from beginning to end.

Kinetic pillars and turn tables that rose from the beneath the stage, rising and falling stage-wide gauze panels, and 3D hologram projections of the car kept the audience hooked throughout the show. Furthermore, 500 guests were transported from one end of the launch area to the other via a moving seating platform that enhanced this dynamic and unforgettable launch experience.