CA_ have launched the most closely communicated and deeply co-created project with the brand leader - the launch event of the new Genesis GV70. This is not only a precise communication of brand attitude, but also a comprehensive sorting of product information. As Genesis enters the Chinese market in its third year, this critical moment is a significant challenge and opportunity for both Genesis and CA_.

CA_ Challenge 1: 

How to explore brand differentiation stories?

Zhu Jiang (brand CEO) who doesn't care about the past and GENESIS who doesn't fear the future.

CA_ Challenge 2: 

What kind of brand is GENESIS?

What impressed us the most about the Genesis brand is its insistence on pursuing personalized beauty in the wave of intelligent and electric industry transformation, demonstrating a unique vitality.

This collaboration is not only a brand reshaping, but also a process of mutual growth. In the future, CA Creative will continue to explore new heights of resonance between the brand, market, and users with the belief of "not thinking about the past, not fearing the future".