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BRAND EXPERIENCE

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BRAND EVENTS
ONVO BRAND LAUNCH
Client: ONVO
Project: ONVO Brand Launch
Location: Shanghai, China
Year: 2024

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Every path we take with the family leads to happiness.


ONVO Brand was officially launched in Shanghai, on May 15th, International Family Day. Based on the theme “Happy Family and Good Family Management”, CA worked with ONVO team, creating a happy, warm and impressive experience for the brand launch and the unveiling of new cars.

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ONVO, Make a better family life. Starting from the genes of the ONVO brand, CA and ONVO team have created a Family Day Festival through a series of  sincere and thoughtful experiences. With the delightful music all the way, the brand color “Sunburst Orange” is everywhere, bringing a happy and relaxing vibe to guests. The big smile faces of adults and children guests makes the best interpretation of “Happy Family”.


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The launch site design combines the aesthetics of the circular venue to create an embracing theater layout viewing experience, making the distance between the presenter and audience closer and more intimate. As the Logo of ONVO represents a happy way and an upward road, the stage experience for both audio and visual effects were mean to create happy emotions.


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In the fiercely competitive electric vehicle market, family cars have always been a needing demand. The debut of ONVO L60 defines a new standard for family cars that a family car must maximize experience value and minimize car ownership costs. Because of the outstanding exterior design and sophisticated product function design, as well as its powerful energy supply network and service network, ONVO L60 made the audience impressed and take orders immediately.

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CA have always been insisting to work for providing all round solution with the value of communication and marketing , from accompany building the brand from 0 to 1, to creating a unique brand experience. Thanks for the trust of ONVO, and thanks to all the involving partners.


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