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BRAND EXPERIENCE

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BRAND EVENTS
NIO Day 2023
Client: NIO
Project: NIODay 2023
Location: Xi'an, China
Year: 2023

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NIO Day 2023, like a magnificent symphony, plays the voice of innovation. The dazzling debut of ET9 reveals the charm of years of scientific and technological training. The theme of "upward" Outlines the double leap of brand and product.

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Users like the Spirit of the Heart, NIO Day 2023, gather the voice of a thousand wishes. The idea of co-creation runs through it, and the community emotion lasts forever. The NIO BAND also sang on and off stage this year; 500 volunteers to create a warm home, user stories like poetry stirring.

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ET9 is not only the pinnacle of science and technology, but also a beautiful portrayal of the vision of "clear sky", the world's leading core technology, novel power stations, and soaring charging infrastructure.

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The arrival of rock star Xu Wei made the audience heat surge again. Behind-the-scenes heroes tacit cooperation, the challenge sublimated into a chapter.

Beauty and NiO walk together and become partners of symbiosis. Trust and support such as warm wind, thank you for creating NIO Day 2023. Look forward to 2024, in the endless light, enjoy the beautiful upward journey with NIO.

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