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BRAND EXPERIENCE

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BRAND EVENTS
ZEEKR X LAUNCH EVENT
Client: Zeekr
Project: Zeekr X Launch Event
Location: Chengdu, China
Year: 2023

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Zeekr X is finally official - the premium Geely electric vehicle has made his awaited entrance into not only the Chinese market but also the European one. 

 This last 12th of April, Zeekr trusted CA_ for creativity of the whole event, as well as its implementation and the direction of the whole show.

The so expected official launch gathered more than 3000 people at the Phoenix Mountain Sports Park in the city of Chengdu, China, and more than 30,000 online spectators at the moment of the event.


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The whole creative concept was established from the “new luxury” that Zeekr wanted to transmit with this new car: “Forget about the old luxury, this is a renewed one”.

X presents an ultimate design with a new luxury all-round SUV having no fear to compete with other luxury brands and CA_ helped the brand to transmit this core concept worldwide. 


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There is no doubt that Zeekr is trying hard to be a luxury brand - and honestly, it pulls it off, and that is why it was a pleasure for CA_ to be developing this whole-round event from scratch to its end in order to tell the world how this Chinese brand its hitting the car market.

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