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BRAND EXPERIENCE

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BRAND EVENTS
GENESIS GV60
LAUNCH EVENT
Client: GENESIS
Project: Genesis GV60 Launch Event
Location: Haikou, China
Year: 2023

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Genesis GV60 presents the sense of the world, vivid interpretation of the moment you meet someone, heart burst instantly, all the senses open. In the three dimensions of aesthetics, science and technology, performance, experience the surging feeling of heart in a flash. We set out on a sensory journey with the Geniseth GV60, meeting the sensory world in a flash.


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It took two and a half months, 90 days, 2,160 hours day and night

In the face of all kinds of unexpected circumstances

Positive face, constantly review, innovation, grinding

The SENSATION STAGE IS COMING!


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A series of SENSATION STAGE created by CA_ based on the new pure electric model GV60 of GENESIS is based on the three market-differentiated USPs of design, technology and performance and the core USP-crystal ball shift design. Invite sensory creative Guo Caijie, new fashion designer ShieLyu Xilu, avant-garde new media artist Judy Lei Wanting and champion driver Xie Xinzhe to collide with new opinion leaders of different circles.

The four Main sensory stages, "Crystal sphere", "Tech stage", "Design stage", "Performance stage" and "Main stage", were created together, and the creative upgrade was made from visual experience, space design, guest experience and other multi-level and all-round aspects.

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A perfect activity is inseparable from the support of professionalism and love:

Thanks to GENESIS for giving CA great creative freedom and recognition, and for giving unlimited support and trust to all the partners of CA. 

We applaud the brand and we cheer for ourselves

In a flash, everything is the best arrangement

Thank you for your professionalism, trust and love

Thank you for all the good things


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