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BRAND VIDEO
HI, I'M YI.
Client: VIRTUAL CHARACTER "YI"
Project: Virtual Character "YI" Launch Video
Location: Beijing, China
Year: 2021

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As the unveiling film of the virtual racing driver, we focus on YI's past and present lives, in the process of continuous construction of its identity; By linking the relationship between her life in reality, Meta planet and self subconsciousness, we demonstrate the world outlook of "people, technology and trendy car culture".


The film will be divided into three space-time: reality, memory on Meta planet and self-consciousness. In real space, while YI is dreaming, Her memory on Meta planet is traced back: "At the beginning of her birth, YI lying on a technological device was gradually programmed into huge amounts of data. As each part of her body was being manufactured one by one, YI in reality fell into a deeper dream, and her self-consciousness reflected by the identity of a racing driver in life constantly affected her. Subconsciously, YI kept jumping into various life scenes of trendy cars and experiencing a moment of hormone burst.

Finally, the film links the three layers of space through the flash of various keywords and information about YI's identity; When the countdown sound effect and loading process are completed till 100%, YI crosses back to reality, and in a trance, YI's digital images of past and present lives are exposed to announce her debut.

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