In April 2021, Penfolds launched its new space in Chengdu. This time, Penfolds House was also the trigger to launch their new collection: Penfolds California Collection. The release of these new series marks another chapter on Penfolds history.

In order to make an impact on the market but at the same time wanting to keep the classic and gentle style that goes with the brand, Penfolds trusted CA_ once again for the creative and the design of a completely new space: a Penfolds House which will gently integrate the more than 100 years history of their classic winemaking philosophy but with a creative contemporary design that allows customers to experience the on-going progress of their innovative winemaking history.

As per that, CA_ recreated a totally new Penfolds House in one of the best Chengdu’s landmarks: Temple House Tea House. Nicely blending the traditional Chinese style of the building per se together with a new elegant but contemporary design which characterizes Penfolds, CA_ created a beautiful space in which East meets West.

CA_ was able to visually bring into life the “numbers” story that Penfolds traditionally has been spreading during all these years but taking it to an up-grade level. This time, CA_ integrated ART into each corner of the space design. Classical music, culture and art exhibitions are part of the fusion with Penfolds wines. A series of diverse immersive and interactive spaces for user experience that no one wanted to miss.