Don´t miss it tonight, don´t miss 2021

Because nights reveal the most realistic life experiences

Taxis are part of any city blood´s flow. Taxi drivers use their professional services and their unique human warmth and touch to bring to our cities their own light. Although, these same taxi drivers have simultaneously their own responsibilities, their own families and their own households, they are still the ones that stay up all-night long to provide us their services and take care of us at night.

Again, taxi drivers are the strong ones that face the tiredness at night in order to protect us, but… what make them bravely resist and keep going on? 

The new professional Didi service “takes care of every single individual at night”no matter if is people that works until late or people that celebrate until late, the main focus is to give a qualified but express service to its users. Like that, this brand-new taxi service represents the brand value for money adding a new effective way of transport.

In order to get the most out of it, Didi trusted CA_ to launch this new service and for which CA_ added a new emotional and touchy tone to it: “Don ´t miss tonight, don’t miss 2021” converting this New Year´s marketing campaign in a series of online and offline captivating stories related to our daily lives in order to boost a positive energy and spread to our citizens the love of those who take care of us at night.

In this new short film: “Don’t miss it tonight”CA_ has collected three different real life-based stories. From a broken-hearted girl that got into a cab, to a tired designer which is called back to the office and ending with a worried mum because her baby is sick, CA_ captured real life stories, moments, feelings that taxi drivers do normally live with us even though we are not conscious that they are one of our big support throughout them

At the same time, CA_ helped the brand to deliver the message and promote the short film online and offline with several posters that captures and express each short story and connect users with their drivers, those that give them comfort, those that support them, those that help them and drive them safely to their destination.